Seizes fake bearings and machinery worth over ₹72 lakh in coordinated enforcement action
National Engineering Industries Ltd. (NEI), part of the CKA Birla Group and manufacturer of NBC Bearings, has intensified its anti-counterfeiting drive with five targeted raids in Karol Bagh (Delhi) and Madurai (Tamil Nadu). Conducted in June and July 2025 in collaboration with local authorities, the raids led to the busting of four counterfeiting units and the seizure of fake bearings, packaging materials, and a laser marking machine used to forge NBC branding. The total value of seized goods exceeds ₹72 lakh.
On June 19, 2025, NBC representatives and the Karol Bagh Police raided a manufacturing and packaging unit in Karol Bagh, Delhi, resulting in the arrest of Amit Kumar-Creative Auto, Sachin Gupta-BMG Auto, and Arun Kumar Kalsi-Aman Auto. An FIR (No. 757/2025 dated 23-05-2025) was filed.
A second raid on July 1, 2025, with support from Madurai Police, targeted a similar operation on North Veli Street. Two individuals, Ankit Gupta- Shivam Bearings vide FIR no.8/2025 and Ramesh Gupta-Roller & ball Bearing vide FIR no.9/2025 were registered in this case and arrested. Bearings, packaging and a laser engraving machine was seized.
These actions mark a strategic shift for NBC Bearings—from targeting counterfeit sellers to dismantling manufacturing networks at the source. The seizure of advanced marking equipment highlights the scale and sophistication of such operations.
Rajesh Premchandran, Chief Sales & Marketing Officer, NEI, stated: “Counterfeit bearings are a serious threat to vehicle safety and industry reliability. At NBC, we are committed to protecting our customers and brand integrity. These raids reinforce that commitment and send a strong message: we will not tolerate counterfeiting in any form.”
NBC urges customers to purchase products only from authorized dealers and to use the NBC Connect App – a free verification tool that confirms product authenticity within seconds.
NBC continues to invest in anti-counterfeiting initiatives to protect its customers, partners, and the industries it serves.
