~ Resulted in the recovery of counterfeit bearings worth over Rs. 44 lacs in five raids~
Ahmedabad/ Delhi, 11thJanuary 2024: National Engineering Industries Ltd. (NEI) – part of the US$ 2.9 billion CK Birla Group and manufacturer of NBC brand of bearings, India’s leading bearings manufacturer, and exporter, has taken a significant step towards combating the issue of counterfeit bearings by facilitating crackdown on spurious bearing manufacturers in Delhi and Ahmedabad. The operations undertaken with local authorities, resulted in the recovery of counterfeit bearings worth over Rs. 44lacs from five outlets in two cities namely Kashmiri Gate in Delhi and Delhi Darwaja in Ahmedabad
Counterfeit bearings pose a serious threat to the industry, affecting the safety, reliability, and performance of machinery across various sectors. The unauthorized production and distribution of counterfeit bearings not only compromises the integrity of machines but also leads to potential hazards and financial losses for end-users. And NEI has always been guided by and is committed to excellence in end customer experience and end customer safety.
S Patni, Chief of Domestic Sales, NEI said, “NBC Bearings remains committed to delivering high-quality, genuine bearings to its customers across multiple sectors. The company encourages customers to be vigilant and purchase bearings only from authorized stockists/retailers to guarantee the authenticity, safety, and performance of the products. Users can also check genuine bearings using the NBC Connect App. This successful operation aimed at conveying a clear message to counterfeit manufacturers that the industry is committed to eradicating such malpractices.”
NBC Bearings remains at the forefront of innovation and quality assurance, setting a benchmark for the industry. The company will continue to invest in initiatives that safeguard the integrity of its products and contribute to the overall well-being of the industries it serves. NBC Bearings brand has therefore created a unique feature in its app where anyone in possession of its bearing can verify the authenticity of the bearing within seconds.
About National Engineering Industries Ltd (NBC Bearings)
Founded in 1946, National Engineering Industries Ltd (NEI), is a part of the CK Birla group and manufacturer of the NBC brand of bearings. CK Birla Group is today a 2.9bn USD diversified conglomerate with over 30,000 employees and 50 manufacturing facilities across India and overseas. Enabling sustainability by making movement more efficient, NEI is India’s leading manufacturer and exporter of bearings with manufacturing capacity of 250 Mn bearings annually in over 3100+ variants for application across automotive, railways, aerospace and industrial segments to serve customers in more than 30 countries. It also serves the Indian aftermarket through a countrywide network of over 550 authorized stockists and thousands of retailers.
Headquartered in Jaipur, NEI is the only bearing manufacturer in the world to win the prestigious Deming Grand Prize (2015). With an employee strength of over 2,800 and five manufacturing plants in Jaipur (2), Newai (Rajasthan), Manesar (Haryana) and Vadodara (Gujarat), NEI is equipped with global manufacturing and process technology and has one of the best R&D centers in India. Apart from being technologically advanced, the company practices methods of sustainability by using alternate sources of energy and increasing the efficiency of the manufacturing process by leveraging on the power of digitization. NBC Bearings is committed to be carbon neutral by 2039.
In 2020, National Engineering Industries Ltd, acquired Kinex bearings in Europe through it’s subsidiary NBC Global Ag, to enhance, diversify and provide best-in-class products to its existing and potential customers. In 2022, NBC Global Ag opened it’s Global Technology Centre in Germany to support innovation and provide support to NEI’s global growth. For details, visit: https://nbcbearings.com/
