Press Release

NBC Bearings Intensifies Crackdown on Counterfeiters – Busts Manufacturing Units in Delhi

~ Raids conducted along with local authorities resulted in the seizure of counterfeit bearings and manufacturing equipment worth over Rs. 1.25 Crore in two raids in Kanhiya Nagar and GB Road~

~Raids part of NBC’s commitment to protecting consumers and the automotive industry ~


Delhi, 2nd July 2024:  – National Engineering Industries Ltd. (NEI,  part of the USD 3 billion CK Birla Group and manufacturer of NBC brand of bearings, India’s leading bearings manufacturer, and exporter, has further significantly intensified its fight against counterfeit bearings with two more raids targeting fake manufacturers in Kanhiya Nagar and GB Road in Delhi. The raids, conducted in June 2024, resulted in the busting of two major counterfeiting operations and the seizure of counterfeit NBC bearings, packaging materials, and a laser marking machine used to illegally emboss the logo.

In the first raid conducted on 8th June 2024, NBC Bearings, in collaboration with the Keshav Puram Police Station in Northwest Delhi, raided a manufacturing and packaging unit in Kanhiya Nagar. The raid led to the seizure of a large quantity of counterfeit bearings. An FIR (No. 0346/2024) has been registered in this case.

The second raid, executed on 27th June 2024, in conjunction with the Kamla Nagar Police Station, targeted a manufacturing and packaging unit on GB Road, Delhi. This operation resulted in the confiscation of counterfeit bearings, packaging materials, and the laser marking machine. An FIR (No. 0229/2024) has been filed in connection with this raid.

The raids this time, represented a strategic shift for NBC Bearings, moving beyond targeting sellers of counterfeit products to dismantling the manufacturing networks at their source. The confiscation of the laser marking machine demonstrates the sophistication of these illegal operations and the lengths to which counterfeiters will go to deceive consumers.

S Patni, Chief of Domestic Sales, NEI said, “Counterfeiting remains a serious threat to the otherwise flourishing automotive industry and the therefore economy. The use of counterfeit bearings not only endangers the performance and safety of vehicles and machinery but also undermines the trust of the customers. We are actively pursuing and capturing criminals involved in the manufacturing and distribution of counterfeit NBC products, and we will continue to do so persistently. These raids are a testament to our unwavering commitment to protecting our customers and to ensure the quality, security, and efficiency of our products.”

NBC Bearings also urges consumers to be vigilant and purchase bearings only from authorized dealers. Customers can verify the authenticity of NBC bearings using the NBC Connect App, a free tool that provides instant verification of product genuineness. The unique feature in NBC Bearings’ app helps anyone in possession of its bearing to verify the authenticity of the bearing within seconds. 

NBC Bearings remains committed to investing in initiatives that safeguard the integrity of its products and contribute to the overall well-being of the industries it serves.

About National Engineering Industries Ltd (NBC Bearings)

National Engineering Industries Ltd (NEI), founded in 1946, is part of the CK Birla Group, an Indian multinational conglomerate with USD 3 billion in revenue and 35,000 employees. NEI, headquartered in Jaipur, manufactures the NBC brand of bearings and is the only bearing manufacturer to win the prestigious Deming Grand Prize.

NEI is India’s leading manufacturer and exporter of bearings, producing 250 million bearings annually in over 3100+ variants for automotive, railways, aerospace, and industrial applications, serving customers in more than 30 countries. It also has a network of over 550 authorized stockists and thousands of retailers in India.

With over 2,800 employees, NEI operates five manufacturing plants in Jaipur (2), Newai (Rajasthan), Manesar (Haryana), and Vadodara (Gujarat). The company focuses on sustainability, using alternative energy sources and digitization to improve manufacturing efficiency. In 2020, NEI acquired Kinex bearings in Europe through its subsidiary NBC Global Ag and opened its Global Technology Centre in Germany in 2022 to support innovation and global growth. For more details, visit: